How soon should I expect media coverage? How often will I receive coverage?

One time, I walked into a restaurant, tasted the food, spoke to the founders, and within a week achieved an article with color photos in The New York Times. It can happen! Usually, the pace and goal is to have two to three pieces of positive press in the top media relevant to your industry within the few months of our official start date. Features can be achieved within a six-month time range. I work to maintain a constant pulse of press attention throughout our agreement.