How long do I need to invest in PR? What investment do you require?
A six-month minimum is my recommendation. That provides time for me to properly educate myself about your brand and your business; create press-facing communications; target media that’s best for you; and then generate a properly timed burst of press that will drive sales and traffic.
To achieve magazine or national broadcast coverage, it will take a minimum one-year commitment.
A customized, straightforward six-month scope of work starts at $15,000.